Continuing the partnership with CINCO Interactive, Bully! Entertainment created a Kinect-driven kiosk experience promoting the 2013 Ford Fusion for Ford of Canada.
Consumers can simply walk up to the Unity 3D experience, put out their hands as if grasping a steering wheel, and start driving the Fusion. Answer trivia questions correctly by changing lanes and the game speeds up. Best the Park Assist Challenge game by beating the quick 17 seconds the Fusion takes to park itself and if you manage to place in the 10 ten a special give away is yours.
Initially launched at Montreal's Franco Folies Music Festival, the experiences will make their appearances at events throughout the year across Canada.